Jackob Nielsen, en The Guardian
'Two words is a minute description of a human need'
"There are many new and interesting things to talk about, but it's baffling that we have to continue talking about these old findings. But we have to. Business-to-business websites still live in the 90s in terms of interacting with customers online. The sites may look good, but there's no clear-cut information - just slogans."
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